2 benefits of customer experience mapping for your company.

Ben Davies
5 min readMar 15, 2021

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This article covers:

  • The value of understanding your customers’ experience — Femi Olajiga.
  • 2 benefits of customer experience mapping, based on a fictional scenario.
  • Useful links to help you get started with customer experience mapping.

The value of understanding your

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Ben Davies

A continuous learner with interests in technology and new ways of working.